The Rising Co Story by Julie Ellis
3 Owners of The Rising Co:
Grant + I emptied our retirement accounts + took out a loan from my brother to be able to purchase The Rising Co building with longtime friends, Rob + Jamie Riese and Steve and Cindy Blumkin. From September thru November 2019 we worked non-stop to transform a 1930’s Gas Station (formerly the Graeber & Son building) into a coastal community hub - Located at 332 S Coast Hwy, Oceanside CA 92054.
Our Co-op (The Rising Co) has 15 Merchants: 13 local artists, 1 Seasonal Residency - Amuse Society, and Seaborne Coffee Company. We also have 8 Co-Work Desks in the Loft.
The Rising Co - Dream, Vision + Concept:
For the past 6 years I have been working alongside fellow local brands in a co-op format. Mr. B’s Necessities opened up in 2013 as a two merchant operation. Splitting rent, shifts, etc and happily selling each other’s goods while the other was not physically in the store.
I really love this format. And over the years we slowly grew from a two merchant co-op to a three to four merchant co-op. In Feb. 2019 we learned we would not be able to renew the lease in our shop located in South Oceanside. So we started looking at new locations. We toured 15+ spaces in and around Oceanside. Many of the rents were comparable to a mortgage payment.
I have dreamt of owning a commercial property and decided to make a call to a longtime friend who supports art and community, Cindy Blumkin. I asked her if she would be interested in purchasing a building together in Oceanside and Rais Case and all my co-op buddies would be the tenants. She loved this idea and two days later we were looking for properties to buy instead of rent. It was thrilling.
When we went to 332 South Coast Hwy, I could feel it in my bones that it was a special place. An 1930’s building, a big parking lot, lots of outdoor space and a sweet little loft. I was sold on the vibe and so we started the process of structuring a partnership.
Over a weekend camping at San Elijo in Cardiff with our dear long-time friends Jaime and Rob Riese I asked if they would like to come up and see the property, in hopes Rob would be on board to be hired as our project manager for the build out (as the building needed a lot of TLC). We all drove up to walk the property and talk about the concept. By the time we got to the campsite, Rob and Jaime asked if they could not be hired as a project manager but instead asked to partner with us on the purchase and running the co-op.
We all shared the vision for a modern day retail concept that celebrates local brands. We saw the importance of an excellent coffee experience being a critical part of the concept. And because of the amount of outdoor space we have we felt that we could hold a variety of events throughout the year for our community.
It was a very exciting experience, not without its ups and downs. But ultimately the shared vision was strong enough that we persevered. We worked with C3Bank to purchase the property, they are local and wonderful and also believed in our idea.
So now we are open and home to 15 local brands including Seaborne Coffee and 1 Seasonal Brand (currently Amuse Society). Merchants lease a space in the shop for a small monthly rent and also work 8 hours a week in the store. We have a dedicated space for a larger anchor brand, which is currently Amuse Society! We have co-work desks for monthly rentals upstairs in the loft and have held just over a dozen community events since we opened.
We opened our doors:
The Rising Co opened on Dec.14th 2019, then closed in March 2020 due to the pandemic. We fully re-opened again in June 2020.
CO-OPERATIVE RETAIL SHOP MERCHANTS
INDIGO SUN CRYSTALS
ADOBE BY JESS VARGAS
MAR Y LANA
MR. B's NECESSITIES
THE RISING CO. GALLERY BY GRANT ELLIS
ORNAMENTAL PLANT BOUTIQUE
FEATHER 4 ARROW
LITTLE LIGHT COLLECTIVE
+ 8 CO-WORKDESKS in LOFT
Seaborne Coffee Company